Jiale Coffee's goal is to entertain and educate coffee drinkers and the coffee trade with a credible and easy-to-use coffee website based on objective, blind reviews from David Smith and other experienced individuals in the specialty coffee industry. It is important to understand that evaluating and enjoying coffees are very different than evaluating and enjoying other types of beverages and foods. We encourage you to read our site which explains why one should not simply shop by the numbers. We are a group of people that just really love our coffee and coffee related products and we hope our research and evaluation helps you to make an informed decisions as the buyer.
We like to think of ourselves as crazy (in the good way) about the stuff we buy (like coffee), but as much as we'd like to, we can't try everything. Which is why we have Choice Reviews, in which we find the best-reviewed (that's four-to-five-star reviews and lots of 'em) products and single out the most convincing.